"For each of us comes a moment that defining instant in our lives. When we are changed forever. When you stop wondering to believing."

Just got finished with Seaworld today and at the Shamu "Believe" store. They had shot glasses with believe. I chuckled at that and bought one, because of the irony of that marketing scheme. When I got some chills on my legs thinking about the powerfulness of the show...the thought how to encapsulate this moment...oh yeah...a freakin' shotglass.

So, I began imagining. "For each of us comes a moment that defining moment in our lives. When we are changed forever. When you stop wondering and and start believing. Hey bartender, Jack straight up!!!"

Marketing does suck.