The Chicks, part deux

I have heard a couple of folks talk about how this album is change for the Chicks. No, not really.
They are marketing this album heavily.
They are working on the blue state folks who make up 50% of the country.
They are being anti-country, because there are two folks in the world. The anti-country crowd and the country crowd.
They have worked out, got their hair done, and look better than they ever have. Gone is Natalie's mullet. They are selling sex appeal, something they have always done. They are selling it harder than ever.

If they were looking for a smaller audience....they would not play major venues.
They would wear sweat pants on the album cover
They would be on an indie label.
They would not be on Time.

No, they are just moving on after spending a couple of years calculating when to relaunch their careers.

This is a soap opera and the album plays into the soap opera a bit. So it is a bit plastic, but even plastic things have moments of grace.

It is still a good album, because they had to be absolutely precise in what they were doing. They did well.

fearless joy,
guido